Fi Asia 2025 Launches the 6th Startup Innovation Challenge,
Elevating Thai Local Ingredients onto the Global Stage
Bangkok, Thailand – 20 August 2025 – Food Ingredients Asia 2025 (Fi Asia 2025), the premier international exhibition for food and beverage ingredients, is once again underscoring its commitment to elevating Thailand’s local ingredients to global markets with the 6th edition of the “Startup Innovation Challenge.” This prestigious competition seeks groundbreaking innovations in food and beverage products that harness Thailand’s rich agricultural heritage and unique local ingredients
The challenge is open to two categories: The general public, startup founders, and Thai SME entrepreneurs. And university students (from educational institutions in Thailand), aiming to inspire and create commercial pathways for Thai entrepreneurs to elevate the standards of the food and beverage ingredients industry and advance on the global stage. The final round and winner announcement will take place on 16 September 2025 at the Queen Sirikit National Convention Center (QSNCC). Finalists will be shortlisted by an online jury review, with no live presentations required.
Both groups are competing for a total prize pool of over 400,000 Baht and the opportunity to showcase their work at Fi Asia, which will be held from September 17–19, 2025, in Halls 1 – 4 at the Queen Sirikit National Convention Center (QSNCC).
The competition accepts submissions in the categories of Food & Beverage products and Ingredients. The goal is to inspire and provide a channel for business growth by utilizing “Thai local ingredients” to help them compete sustainably in the international market.
Interested participants can apply and submit their work exclusively through the website https://fiafoodproductcompetition.com/login from now until August 27, 2025. Finalists will be selected by the judging committee through an online process.
As for the key highlights of “Fi Asia 2025” will include a full schedule of events, such as
- Innovation zone & Innovation tours
Discover the future of food ingredients in the Innovation zone, featuring the latest trends curated by Innova Market Insights. Join the exclusive Innovation tours, led by experts from NutriMarketing, offering a 90-minute deep dive into specialised innovation topics.
- A to C (Academic to Commercial Interactive Showcase)
A dedicated platform connecting innovative research from Thailand’s leading universities with businesses and investors in the food and beverage sector, fast-tracking the journey from laboratory breakthroughs to commercial products.
- Sensory box
A unique sensory evaluation experience that takes participants through “tasting, analysing, and interpreting” in a comprehensive format, featuring a morning seminar and afternoon workshop to support the creation of future-ready food products.
- Featured Conferences & Seminars
o ASEAN Symposium: From Roots to Reach – Transforming Local Ingredients into Innovative and Healthy F&B Creations
o Keynote Address: Government Funding Initiatives for Thai Food Innovation
o Thai Food Law Updates
o Functional Ingredients of Asia: Where Tradition Meets Science
o Trending Ingredients in the FMCG Space
Fi Asia 2025 will be held from 17–19 September 2025 at the Queen Sirikit National Convention Center, Bangkok. The event will bring together industry leaders, researchers, entrepreneurs, and investors from across Asia to network, exchange ideas, and explore new opportunities in the global food and beverage market.
Join us at Fi Asia 2025 to discover the future of food ingredients and be inspired by the power of local innovations. Register here: Fi Asia 2025- Registration
